W. Craig Gilliam

Founder & Executive Director

Achiever | Learner | Adaptability | Maximizer | Relator

For over two decades, Dr. W. Craig Gilliam has walked with individuals, businesses (For-Profit and Not-For-Profit), organizations, higher education, government agencies, teams, communities, congregations and leadership to help them maximize their strengths, cultivate responsible engagement, increase productivity, enhance performance and deepen quality of life.

Craig is the Founder and Director of Gilliam & Associates, LLC. Through G&A, he and his associates consult, train and/or facilitate for businesses, organizations (For-profit and Not-for-profit),  higher education, teams, and religious communities of various faith traditions across the United States. Craig has served as a coach, educator, trainer, organizational and leadership consultant and facilitator in his field for over 20 years. He also works with a center for leadership/pastoral excellence in Louisiana (UMC); he consults for a center for mediation and conflict transformation; serves as an adjunct instructor at SMU and is a Gallup-Certified Strengths Coach.

As a Gallup-Certified Strengths Coach, Craig is committed to helping clients, both in their work places and/or personal lives, to identify, understand and leverage their strengths as individuals and as organizations for success.

He is also committed to helping leadership cultivate strengths-based, engaged cultures for high performance, positive productivity and a deeper quality of life. His work with organizations is not a cookie-cutter approach, but takes into account the uniqueness, nuanced needs and desired outcomes of the specific client.

In addition to Gallup's strengths coaching, consulting and engagement, his work also includes: leadership development, training/education, group facilitation, and conflict transformation with teams, businesses and congregations.

Craig's dissertation was on the effects of anxiety and conflict in organizational life. His passions include family, exercise, poetry and martial arts. He is a 4th degree black belt in traditional Japanese Karate. 


Betty Johnson


Intellection | Connectedness  | Learner  | Input  | Empathy

“Working with Gilliam and Associates allows me to utilize my strengths and experience to assist organizations and individuals in living more fully into their potential.”

With over thirty years experience and training in leadership and management, focused primarily in the healthcare arena, Betty Johnson provides insight and depth when working with G&A clients. Her work experiences include process analysis and management, conflict resolution/transformation and mentoring, and employee engagement. As a former Chief Operations Officer, she understands the dynamics of human interaction in the work place and the complex process of moving forward through change, conflict, and resource limitations. 

Her strengths include identification and nurturing of individual talent and skill, empowerment of individuals within a community or work group, allowing for ownership, and effective problem solving.

Work experience with non-profits equips Betty with a deeper understanding of social issues and the unique challenges of engaging volunteers. She is a trained facilitator and has worked with both corporate and religious organizations/congregations.

Her areas of greatest demand include: mentoring and staff development and engagement; organizational assessment and strategic planning/visioning; facilitating courageous conversations; grant writing and reporting; and walking with congregations/organizations through conflict and organizational restructuring. 


Asa Harrison


Intellection | Developer | Learner | Achiever | Arranger

"I’m blessed to be able to work with Gilliam & Associates. I believe in the work they do and I love doing my part to help others experience all that G&A has to offer."