W. Craig Gilliam

Founder, Owner & Director

Achiever | Learner | Adaptability | Maximizer | Relator

For over two decades, Dr. W. Craig Gilliam has walked with individuals, leaders, businesses, teams and other organizations including faith communities to help them maximize their strengths, cultivate responsible engagement, increase productivity, enhance performance and deepen quality of life.


Dr. W. Craig Gilliam has served as a coach, educator, trainer, organizational consultant and facilitator for several decades. He is a Gallup-Certified Strengths Coach and currently is the founder, owner and director of Gilliam & Associates, LLC. His residence is in Shreveport, Louisiana.

Through the years, Craig has worked with and coached executives, leaders and managers of various business organizations (For-Profit and Not-For-Profit), including institutions of higher education, government agencies, health care, work teams, as well as pastors, lay-leaders, and leaders of religious organizations of various faith traditions across the United States.

As a Gallup-Certified Strengths Coach, Craig is committed to helping individual clients, both in their workplaces and/or personal lives, to identify, understand and leverage their strengths to empower their lives, maximize their effectiveness and help them succeed in reaching their goals.

He is committed to helping leaders and organizations cultivate strengths-based, engaged cultures for high performance, positive productivity and a deeper quality of life. His work with individuals, leaders and organizations is not a cookie-cutter approach, but considers the unique, nuanced needs and desired outcomes of the specific client.

In addition to Gallup's strengths coaching, consulting and engagement, his work also includes: leadership development (coaching and training), group facilitation (practice and training), and conflict transformation (practice and training) with teams, businesses, communities and congregations.

Craig's dissertation was on the effects of anxiety and conflict in organizational life. His passions include family (beautiful wife of 33+ years and two adult sons of whom he is very proud), exercise, poetry and martial arts. He is a 4th degree black belt in traditional Japanese Karate. 

To live fully is our call.

On this grand adventure,

our mere being here

says that we are invited...

(The Invitation by w. craig gilliam)


Betty Johnson


Intellection | Connectedness  | Learner  | Input  | Empathy

“Working with Gilliam and Associates allows me to utilize my strengths and experience to assist organizations and individuals in living more fully into their potential.”

With over thirty years experience and training in leadership and management, focused primarily in the healthcare arena, Betty Johnson provides insight and depth when working with G&A clients. Her work experiences include process analysis and management, conflict resolution/transformation and mentoring, and employee engagement. As a former Chief Operations Officer, she understands the dynamics of human interaction in the work place and the complex process of moving forward through change, conflict, and resource limitations. 

Her strengths include identification and nurturing of individual talent and skill, empowerment of individuals within a community or work group, allowing for ownership, and effective problem solving.

Work experience with non-profits equips Betty with a deeper understanding of social issues and the unique challenges of engaging volunteers. She is a trained facilitator and has worked with both corporate and religious organizations/congregations.

Her areas of greatest demand include: mentoring and staff development and engagement; organizational assessment and strategic planning/visioning; facilitating courageous conversations; grant writing and reporting; and walking with congregations/organizations through conflict and organizational restructuring. 


Asa Harrison


Intellection | Developer | Learner | Achiever | Arranger

"I’m blessed to be able to work with Gilliam & Associates. I believe in the work they do and I love doing my part to help others experience all that G&A has to offer."